Digital Media Strategy
Driving Conversions Online
This is my bread and butter, what I really get excited about. My acute understanding of Google and Facebook platforms allows me to look holistically and make a plan that gets these channels working together to maximize conversions.
+349% Return on Ad Spend
When I took over the MoPOP account, they were only running a few keywords on Google's Grant Campaign system. After analyzing those keywords and their performance, and knowing how finicky the Grant system can be, I recommended we test some branded and non branded keywords with a paid campaign. It was incredibly effective and MoPOP decided to dedicate a budget to evergreen SEM, an investment which has shown a 349% return.
SEM Build, MoPOP
+34% Increase in Leads
Facebook Build, PS&D
PS&D came to us with the need for Social Media Strategy. They had been running Facebook ads for a few years, but none of the campaigns had been optimized. With many HIPPA requirements and new branding to take into consideration, I created a strategy to rebuild their Facebook Business account from the ground up. We were able to pull lists from their extensive database, and segment them further based on locations in need and professions in high demand. By tailoring specific ads to the exact audience, we were able to increase the number of lead forms submitted by 34% that quarter.
+459% Increase in Revenue
Facebook Optimizations, Provenance Hotels
The first thing I noticed when jumping into Provenance was the potential for Facebook and Instagram. They had great assets, but were only running single image ads with a few carousels. I knew they could benefit from some more engaging creative, more effective targeting, and optimized landing pages. We tested out some dynamic carousels and motion ads, and started dropping return users on a offers-based landing page. Viewers seemed more willing to book a room and revenue increased as a result.