Alex Kiriazis
B2C Ecommerce Marketing Expert
Versatile marketer and account manager with in depth omni-channel experience, creating full funnel strategies for top and/or bottom line growth for B2C companies.
My Experience
Background & Expertise
Marketplace Team Manager, Logical Media Group
June 2020 - Present
Hired as an Account Manager, then promoted to specialize in Amazon and online marketplace advertising and strategy. Promoted once more to lead and manage that team with goals to increase profitability and annual revenue while solidifying processes and team identity. Managing all accounts with Amazon Marketplace Services, most of which are omni-channel. Building cross channel strategies for ecommerce products to drive top line and/or bottom line growth. Working directly with agency CEO and sales team for outbound growth efforts. Additionally operate as a fractional CMO for clients looking for multi-channel marketing strategy. Creating and driving strategies involving paid search, paid social, SEO, UX, email, SMS, and marketplace. Key client grew 23% to over $8MM in top line sales after first year of working with them in this fashion.
Account Manager, Thesis
September 2019Â - June 2020
Account Manager for digitally based ad agency driving success in email marketing, performance marketing, and system integrations for Spotify, Taco Bell, Jordan, Nike Adventure Club, Nike Factory Stores, and Dollar Shave Club. Providied strategic and operational guidelines while managing large budgets and internal team members to ensure projects are delivered beyond expectations. Pitched and grew Taco Bell account by winning a contract to launch their new loyalty platform, increased revenue 28%.
Sr. Account Executive, Sq1
September 2017 - September 2019
Account Executive for KinderCare Education, Petco, GoHealth, Beaverton Auto Group, and Museum of Pop Culture (among others). Started in 2017 as an Account Coordinator and earned two promotions in as many years. Projects included website development and optimization, SEM/SEO, paid social campaigns, and creative branding. Utilized knowledge of cross channel marketing to drive clients to greater success.
Project Coordinator, AHM Brands
March 2015 - June 2017
An internship turned part-time job though college. Responsibilities included project management, market research and analysis, and copywriting. Worked closely with Brent MacCleur, President of AHM. Accounts serviced included Papé Machinery, Coastal Farm & Ranch, Hop Valley Brewing, TrackTown USA, the Eugene Marathon, and the University of Oregon.
Social Media Intern, Entercom Portland
June 2015 - December 2015
Internship working with multiple station formats under the Entercom umbrella. Primary responsibilities included social media posting to create engagement, listener communications, and assisting in promotional events for the stations. Also trained in production and sales activity.
Education
September 2013 - June 2017
Bachelor of Business Administration with a focus in Marketing.